creative zone

Set Up your business in Dubai


🇦🇪 2:00 PM (GST/UTC +4)


🇦🇪 3:00 PM (GST/UTC +4)

Set Up your business in Dubai

Everything you Need to Know About Company Formation in Dubai

Over the past decades, Dubai has emerged as the premier destination for entrepreneurs and expatriates seeking to establish new ventures, drawn largely by its thriving business community and attractive tax rates. Creative Zone is hosting an exclusive webinar that delves into the details of starting a business in Dubai.  

As a business and investor-friendly economy, Dubai is well-versed in adapting to new regulations and constantly changing landscapes, both locally and globally. Entrepreneurs and investors must be agile and keep up with the fast-paced environment while being business-savvy and staying updated on how the landscape is evolving. 

During this webinar, our business setup experts, Bassel Soufan, Romell Gumbs, and Zakary Hynes, will provide valuable insights into business incorporation in Dubai, actionable plans to start your businesses, strategic advice on jurisdictions and company structures, and the latest updates on business trends. Join us for this informative webinar and be equipped with everything you need to succeed in the world of business. 
The session will be moderated by Creative Zone CEO, Mr Lorenzo Jooris. 

Take advantage of this insightful and valuable webinar. RSVP now to reserve your spot. 


Lorenzo Jooris

Lorenzo Jooris

CEO, Creative Zone

Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


Bassel Soufan

Business Setup Advisor at Creative Zone

Bassel Soufan is a dynamic and results-driven sales and business development professional with over 12 years of experience in a range of industries. His expertise spans route to market strategies, brand management, business development, logistics, and business setup advisory, making him a versatile and well-rounded asset to any organization.

Throughout his career, Bassel has consistently demonstrated a keen ability to identify and capitalize on business opportunities, driving revenue growth and market expansion. In terms of his route to market expertise, Bassel has an in-depth understanding of the various channels and mechanisms by which companies can reach their target customers. He is skilled at analyzing market trends and identifying gaps in the market that can be leveraged to create new revenue streams.

Bassel has an in-depth understanding of the legal and regulatory framework governing business operations in the country. He can advise clients on the best legal structures for their business, as well as on the procedures and requirements for obtaining the necessary licenses and permits. In addition to providing guidance on the legal and administrative aspects of business setup, Bassel can also offer strategic advice on market entry and expansion. He has a deep understanding of the UAE's business landscape and can help clients identify potential competitors, partners, and suppliers.

Romell Gumbs

Business Setup Advisor at Creative Zone

A Sales professional, with 9+ years of experience in increasing responsibility, successfully managing sales and business development areas within IT Software, Cyber Security, Technology and Hospitality. Highly experienced in developing business and establishing commercial agreements with extensive C-level contacts across EMEA with an impressive track record of closing enterprise sales, exceeding expected quotas and revenue growth. Recognized for contributions to record-setting sales figures, with key account management and creating new business. Proven ability to lead sales teams to achieve multibillion-dollar revenue gains. Offer an in-depth understanding of the sales cycle process and remain focused on customer satisfaction throughout all stages. My success is based on hard work, goal orientation, emotional intelligence, patience, persistence, integrity and practising common sense management by example.

Zakary Hynes

Business Setup Advisor at Creative Zone

With 5 years previous experience in UK and overseas financial markets and sales professionalism, Zak brings a wealth of experience from all reaches; credited with playing key roles in generating and maintaining multi-million revenue and capital growth figures, whilst operating alongside C-level executives to create and continue business relationships and connections. Zak grew up here in Dubai, watching the region grow and expand throughout it’s history; experiencing all it had to offer in his younger years. He remains progressive and analytical with top-notch business and strategic planning acumen. Skilled in manufacturing & finance businesses, market trends and company formations; helping companies remain responsive and proactive in ever-changing dynamic conditions with today’s markets. Zak looks forward to further experience and be a part of Dubai’s ever-flourishing market and corporate presence as it evolves.


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