5 Tips on Creating a Positive First Impression for Startups and SMEs

So, you must have heard quite a few things over the years about first impressions but in selling it is real – the way that you are perceived by a person or people who you are meeting you for the first time. Here are a few interesting ‘facts’ that I’ve heard: When meeting somebody for the […]
Advice for Startups & SMEs on New Bankruptcy Processes

The new UAE Bankruptcy Law (Federal Decree Law 9 of 2016) provides a legal framework to help distressed companies in the UAE. Seeking expert legal advice is key in taking advantage of the provisions offered in the New Law. Trench & Associates (T&A), established Dubai legal consultants, urge companies and individuals to seek expert legal advice in […]
Learn How A Client's Budget Plans Can Affect Your Sales Process

Many sales people sit in front of a customer and ask them what is their budget or how much do they have allocated to spend on the products or services that they want to sell them. Understanding the budget early is a very logical thing and will avoid a lot of misunderstanding early on in […]
Raquel Luy Decena – Business Development Director at CREATIVE ZONE

Raquel Luy Decena Business Setup Director Raquel Luy Decena is a founding member of the CREATIVE ZONE team. She is now responsible for the business development activities of the organization, driving new sales business and playing key role in the company’s bottom line. Managing a team of eight business set up advisors, Raquel’s role to […]
Shams, the Newest UAE Free Zone

Shams, a Free Zone located in the Emirate of Sharjah, has recently opened its doors and is issuing licenses offering a wide range of business activities and benefits. It aims to be the hub for media, technology and creative industries in the region. Freelancers, entrepreneurs and companies can now secure their Free Zone license with Shams in record time. […]
Importance Of Relationship And How To Keep Customers Happy

Importance of Relationship And How To Keep Customers Happy You know it makes sense to look after your existing customers and protect the business that they give you from the competition. Simply put, it’s cheaper and more profitable to maintain an existing customer than it is to continually lose and then HAVE to win additional new customers. Sounds […]
The Myth Of Being Too Expensive | Essential Guide for SMEs and Startups

Having worked in sales with large corporations for several decades, it became clear to me that there was a need for a practical Sales Automation Tool that enabled sales rather than one that simply tracked events. I developed such a tool and was discussing its functionality with an existing client who asked me, “does the […]
The Art of the Follow Up |An Essential Sales Tip for Entrepreneurs in Dubai

As already discussed in earlier articles, regularly following up with your clients WINS MORE BUSINESS. With this is mind I’m going to share some tips with you on how to follow up effectively and how to be sure that the follow up is successful. But first, a quick reminder: Most Sales People Don’t Follow Up […]
5 Steps To Protect Your Customers From Your Competitors

We have seen in earlier discussions that a key to success is protecting your customers from the competition. Looking after your existing customers means that targets are more easily achieved and profitability is generally higher. We have talked about how important it is to focus on the relationship between your company as a supplier and […]
The Importance Of Generating Leads For Your Business

Your sales team is making lots of visits, getting on well with potential customers and business is coming through the door. However, targets are not being met – the cause could be that you don’t have enough prospects being worked on. The start of the Sales Process – generating leads, is the activity that is […]