The importance of face-to-face marketing in a time of content deluge

There’s no doubt that social plays a huge role in modern marketing. In fact, for many it’s the default growth engine. There’s a seamlessness to it that’s attractive to marketing teams – you can inform, engage and convert all in the same place, often without the user even leaving the page. But there’s a problem. […]

What it takes to launch an IPO in the Gulf region

The GCC is all about ambition. Whether it’s the impressive skylines of Dubai and Doha or the global financial hubs of Riyadh and Abu Dhabi, so many parts of this region have become centres for global trade. And in recent years, there has been increased activity in the capital markets, with a major surge of […]

How startups contribute to economic growth?

From the garages of Silicon Valley to the co-working spaces of Dubai, startups mean innovation, disruption and a major contribution to the economy. The World Economic Forum states, “Startups are a catalyst for economic growth both globally and locally”, and notes that the value they create worldwide is almost equal to the GDP of a […]

How can small companies take on big companies?

Taking on a giant company when your business is just a fraction of its size seems like a tall order. Yet history tells us that this has happened many times and will continue to occur whenever larger companies make poor strategic moves and smaller organisations use their agility to fill the gap. Not every story […]

Why a Virtual Finance Team is Key to Growth in the UAE Economy

The global shift toward flexible work is redefining how successful companies operate. Across the world, forward-thinking businesses are swapping traditional office spaces for agile, talent-centric environments. For entrepreneurs in the UAE, this evolution presents a golden opportunity, particularly within the financial sector. Integrating remote finance experts into your UAE-based enterprise allows you to build a […]

US and Europe pulling aid: the benefits for UAE

As widely reported in recent weeks, the US has now joined many European countries in slashing its overseas aid budget. The United States Agency for International Development (USAID) was put on notice in January when a 90-day freeze on aid payments came into effect after the new US administration announced plans to conduct a sweeping […]

How AI helps construction stay on budget

Managing construction budgets is complex. Projects often face cost overruns due to unforeseen challenges, inaccurate estimates, and general inefficiencies. So, what role can AI play in combating these challenges? According to a recent report, AI integration in construction, particularly in planning and resource management, is projected to yield up to a 20% productivity increase. That’s […]

The rise of billion-dollar investment rounds and what it means for the future

Technology investment has entered a new frontier. Not so long ago, the landscape was punctuated by million-dollar rounds. Now, billion-dollar deals are becoming the norm. Fuelled by groundbreaking advances in deep tech, the quest for gargantuan levels of funding offers significant returns for those at the top, but what does it mean for the rest […]

Productivity drive: How KSA’s labour-market initiatives are delivering on the country’s strategic aims

Saudi Arabia’s monumental efforts to transform and future-proof its labour market continue to reap benefits for the economy. Government reforms, in line with the country’s strategic Vision 2030, are helping remap and redefine KSA’s workforce to produce a more productive, vibrant, technology-driven digital economy that promotes entrepreneurship, competition and foreign investment. With a high proportion […]

Nexus Point backed platform Encor Group acquires Creative Zone 

Hong Kong and Dubai, 16 April 2025 – Creative Zone Group (“Creative Zone”, or the “Company”), a leading corporate service provider based in the UAE, has been acquired by Encor Group (“Encor”), a regional corporate, trust and fund services platform headquartered in Hong Kong. The transaction marks the second acquisition by Encor in the past […]

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