creative zone

Virtual Workshop: From Idea To Startup, Build Your Business Model


6:00 pm


8:00 pm

Virtual Workshop: From Idea To Startup, Build Your Business Model

Mind Cloud Academy is organizing a virtual webinar workshop on Zoom exclusively for Creative Zone members.

Discover how to take an idea and turn it into a viable business with the right combination of skill-set and mindset.

This special 2-hour virtual workshop is a training for entrepreneurs looking to acquire the relevant knowledge and tools to succeed in the current market.

Our speakers, Genny Ghanimeh & Kenneth Wong, will take you through:

  • Creating an effective business model & value proposition
  • Applying design thinking for perfect customer value experience to maximize revenues
  • How it all serves to effectively raising funds

There might be a Q&A breakout portion focused on addressing challenges you are facing as well as give you an opportunity to connect with the experts.

Limited spots available; Register today.
Once registered, a zoom link will be sent to your email address one day prior to the workshop.


    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.



    Founder & CEO, Mind Cloud Tribe

    Following her passions for the MicroFinance & the Online industries, and after a life-altering trek in Kilimanjaro, Genny founded Pi Slice in March 2013 and negotiated a partnership agreement with MicroWorld from the Group PlanetFinance to build and administer the first crowd-lending platform for microfinance in MENA.

    This journey led to Genny founding Mind Cloud Academy, the 1st entrepreneurship academy teaching a program of 10 certified courses under KHDA,. The program ends with a demo day of the investment deck to a panel of regional VCs & Investors.

    Founding Mind Cloud Tribe comes as a natural progression after Mind Cloud Academy. An online platform of tutorials, tools, tool-builders for the Business Plan and the Investment, along a market-place for experts and tutorials. Mind Cloud Tribe’s vision is to allow anyone, anywhere, to overcome all the barriers and challenges, be able to fulfill their dreams and step into their vision.

    Along with Mind Cloud, Genny is a founding member of the EMIR Mentorship Program at London Business School and a recognized Business Coach with a track record of 30+ founders, CEOs & entrepreneurs. She is mostly passionate about helping others find their ‘real inner why’, while equipping them with resilience, self-belief and other resources to thrive.
    Prior to Pi Slice & Mind Cloud, Genny began her career in Project Finance, and later shifted her focus to the financial industry and business development, where she honed her entrepreneurial skills in founding her 1st company Pro-ID in 2003; initiating start-ups and identifying market opportunities for international corporations. In 2007, Genny founded and managed Pi Investments, working on mergers and acquisitions deals in emerging countries. In 2010, Genny joined a DIFC based investment bank as the Head of Business Development.

    Genny is a recognized voice, and a dedicated Author and Contributor in different outlets like Entrepreneur Magazine, Executive Magazine, Philanthropy Age and Pi Slice Blog, writing about Innovation, Entrepreneurship, Social Entrepreneurship, Impact Investing, CSR and Microfinance. She is a Founding Mentor at EMIR Program at London Business School . Genny also organized and launched CEO Talks interviews in partnership with Impact Hub and In5 Dubai, where she interviewed top Dubai CEOs. She is a regular Professional Speaker at events like Global CSR Congress, SME Advisor Events, WEF.
    Genny has an M.A. in Civil Engineering, a B.S in Physics, an MBA from London Business School (UK) and Business Coaching Certificate from Universal Coach Institute.


    Experience Strategist

    With over 20 years of experience ranging from startups to MNCs, Kenneth Wong is a veteran in the telecommunications and online service space, having held roles in strategic and operational capacities.

    A certified Customer Experience Management (CEM) professional, Design Thinker from Stanford’s d.school, and AGILE ScrumMaster(tm), Kenneth’s experience and skills in strategy development, product design, and go to market expertise lend valuable weight to his ability to deliver meaningful and engaging training and coaching for teams and individuals alike.

    In 1998, Kenneth built from scratch a startup that developed one of the world’s first and most sophisticated online business management platforms to launch a complete online business solution in hours, not months.

    More recently, he successfully led du’s CX transformation from product centric to customer centric in a complex, multicultural, matrix organization.

    RSVP Now

    Count me in for all upcoming Events
    I consent to Creative Zone collecting my name, email address, and phone number and contacting me using the supplied email address or phone number.
    *You agree to Creative Zone's Terms and Privacy Policy by submitting this form.

    Get in touch