creative zone

She Leads Week 9 | Building A High Performing Company


5:00 pm


6:00 pm

She Leads Week 9 | Building A High Performing Company

As we enter Week 9 of She Leads, we focus our attention to ‘Effectiveness’ and how to build structures that will monitor the successes and efficiency of your business. Joining us from Madrid for this special webinar is Balvinder Singh Powar from IE Business School. Professor Powar’s expertise includes creative and strategic input, business development and senior management, team leadership, relationship management and business mediation.
Join us for a power-packed session to gain practical knowledge of building a high performing company.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Balvinder Singh Powar

    Founding Partner, Board Member and Director / Adjunct Professor and Business Mentor

    Balvinder is English of Indian origin, resident in Madrid, Spain. He is a Business & Finance graduate who also studied a Masters in Mediation from the University of London. He has extensive experience leading business, social, cultural, media and technology projects in Spain and internationally. His main skills include communications (internal and external), creative & strategic input, business development & senior management, team leadership, relationship management & business mediation. Currently, he is a Founding Partner, Board Member and Director at BOOSTER Space Industries and AERDRON, innovative international Aerospace projects/consultancies with important stakeholders globally. He is also an Adjunct Professor and Business Mentor at IE Business School/University and a qualified and experienced trainer, giving sessions on Leadership, Team Management & Motivation, Innovation Culture, Mediation/Conflict Resolution Skills, Entrepreneurship and the New Commercial Space Industry. In 2015 he became a Business Mentor at “The Founder Institute”, one of the largest and most powerful start up networks in the world. In 2017 he became a partner at B-Scaled, a consultancy helping mainly tech start-ups to find clients and investment globally. Since 2019 he has been investing in and mentoring Wellbeing/Sustainability projects

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