creative zone

She Leads Week 4 | Building Dream Teams


5:00 pm


6:00 pm

She Leads Week 4 | Building Dream Teams

Unleash Your Business DNA
Every Entrepreneur goes through a start-up journey of trying to do everything themselves to support the successful launch and growth of their business. However, most fail in the first three years, as they don’t build the right team or end up with growing pains. There is no such thing as the perfect Individual who can do everything – Dream Teams build successful businesses; and those teams and roles change depending on the cycle and needs of the company.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Reg Athwal

    Founder & Managing Director, RTS Global Partners

    Reg Athwal is the Founder, Chairman & Managing Director of RTS Global Partners and the Athwal Family Business Academy with 4 Operating Solution Areas: Advisory, Education, Technology and Investments. RTS provides transformational family business solutions delivered predominately to Family Owned Businesses & Entrepreneurs and is the largest firm in the AMEA region, delivering solutions with a team of 19 Executives, Global Certified Partners, Corporate Staff & Consultants spread across Africa, Middle East & Asia, with the HQ in Dubai-UAE. RTS has a big vision to open RTS Global Licensed Partner Offices in 150 cities by 2033. Athwal is currently retained as a Global Trusted Executive Advisor by many entrepreneurs and family businesses, which he strategically supports via the Global Partners at ‘RTS’ with their respective clients. He has advised 126 family business groups to date from 1st to 6th generation. His philosophy is built upon One Family – One Legacy, by putting Family First to drive harmony and unity for any family who operates a business.

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