creative zone

She Leads Week 2 | Start Up Innovation 2.0


5:00 pm


6:00 pm

She Leads Week 2 | Start Up Innovation 2.0

Start Up Innovation 2.0
“The art and science of surviving and growing a business”

Building a successful business is the goal of every entrepreneur, that requires an array of different skills and expertise. But business success is also a combination of art, science, and the ability to think strategically. Our webinar ‘Start Up Innovation 2.0’, is all about helping business owners understand that success is less about applying a system and more about a different way of thinking (it not only takes a disciplined approach—which alone is not enough—it requires a different way of thinking)



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Brian de Francesca

    CEO, Ver2

    Brian de Francesca is a Johns Hopkins educated expert in the use of digitalization and connectivity to improve healthcare quality, access and efficiency; most specifically, in the use of platform technologies to increase, optimize and improve healthcare human resources – for which there is a significant global need. This has broad implications on healthcare staffing and facility: design, development, number, location and the scope of services to be offered by healthcare facilities worldwide. Brian was first exposed to the tremendous potential of “digitalization and connectivity” in 1993, with the success of the world’s first tele-radiology program in his hometown of Baltimore, Maryland at the Veterans Administration Medical Center. Brian has been a “super user” of digitalization and connectivity (aka - telemedicine) ever since. He was deeply involved with the U.S. Chamber of Commerce e-commerce IBEX (International Business Exchange) project and conducted the some of the first pilots of Digital Pathology. His company participated in the “Whole System Demonstrator Project” in the U.K., which was the largest randomized control trial of telehealth and telecare in the world and demonstrated the significant benefits of telemedicine; they also remotely monitored over 35,000 patients in Europe for post discharge and chronic disease management. Brian has won awards for his Tele Stroke program in Asia, Telemedical education programs in Africa, the Frost and Sullivan 2018 “Telemedicine Leadership Award” and the 2018 International Life Sciences Awards for ‘Best Healthcare Staffing Solutions Provider,” for the services provided by Ver2 in human resource capacity building, optimizing and quality improving. Brian maintains a full roster of international speaking and writing engagements, covering a wide array of healthcare topics. Brian has over 20 years international healthcare experience having lived in Thailand for over a decade, where in addition to founding the region’s first biomedical engineering company – Asia Bio Systems; he also worked with Bangkok Hospital and Bumrungrad Hospital – both of which receive large numbers of medical tourists each year that benefited from his innovative use of telemedicine to support inbound and outbound medical travel. He later worked for Johns Hopkins in Abu Dhabi, where he was responsible for a wide network of healthcare facilities. It was during this time that he refined his vision for a Virtual Healthcare Service Platform, which eventually became Ver2.

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