creative zone

She Leads Week 1 | Business Launch Pad: From Idea To Implementation


5:00 pm


6:00 pm

She Leads Week 1 | Business Launch Pad: From Idea To Implementation

Whether you’re starting a new business or taking it to the next level, this module takes you from idea to implementation and review. From discussing Idea selection and management, to evaluating all aspects of your potential opportunity, how to introduce the product in the market and what components enable one to expand, the webinar will have it all.

About SHE LEADS Accelerator Program

Signing up for this webinar will include you for our 12 week workshop where you will have access to 12 exciting live webinars hosted by our speakers on a variety of topics ranging from launching a business, funding options, leadership models, improving sales, strategising marketing campaigns, introduction to finance, logistics, public speaking and more. Read more about the She Leads program and the other weekly webinars here.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Humaira Ali

    Director, Intuitive Change

    Humaira specialises in Change and Transformation, shaping and delivering increasingly sophisticated transformation programmes across private, public and charity sectors. She works with boards of directors, senior management and often CIOs. Recent clients include the UK Government, Defra, Deutsche Bank, Harrods, Cancer Research UK, and Royal Bank of Scotland. Humaira's 20 years has often involved turning failing departments, businesses or programmes around, guiding senior management in initiating change, or helped businesses to realise the benefits of change undertaken. With experience in working as a part of leadership teams and for outsourcing and consultancy firms, Accenture and EDS, she has significant experience in operating model design and the change journeys require to achieve them.

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