creative zone

Metaverse and a New Digital World


1:00 pm


2:00 pm

Metaverse and a New Digital World

The rise of the virtual world will transform the ways we live, work, shop, and socialise in the future. Just as the mobile internet enabled a new way to personalise experiences, the metaverse will enhance this trend in the next decade – unravelling brand-new frontiers for businesses to serve tomorrow’s customers in novel ways.

Creative Zone invites you for an insightful discussion on how your business can prepare for the metaverse. Join our webinar, where we’ll discuss the key trends and change drivers shaping the future of the metaverse and how you can extend your business’s presence into the virtual world.

Joining us for this webinar will be Jawad Ashraf, co-founder & CEO of Terra Virtua, and Karl Tlais, strategic advisor & founder of iAdvisory. The session will be moderated by Lorenzo Jooris, CEO of Creative Zone.

About Terra Virtua

Terra Virtua is an immersive collectable platform across Mobile, AR and VR with unique social, gaming, and creative experiences enabled by blockchain. Terra Virtua is a platform to share, trade and interact with Digital Collectibles from Brands and creators in new, social, engaging, and immersive ways.

About iAdvisory

iAdvisory brings 20 years of combined experiences driving innovation, building strategic partnerships and advisory consultancy to help businesses grow and thrive in the new digital economy. iAdvisory engages with government, enterprise, and the entrepreneurial start-up scene to help bring forward solutions to market and scale into new markets.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Jawad Ashraf

    Co-founder & CEO, Terra Virtua

    Jawad Ashraf is the CTO and co-founder at Terra Virtua, the marketplace for non-fungible tokens (NFTs).

    Jawad is a technical specialist, and a successful entrepreneur focused on technology innovation over a period of thirty years. Prior to founding Terra Virtua, Jawad was the Head of Technology at the Entertainer Dubai, working on the most successful mobile application in the Middle East.

    He is an investor in successful mobile application companies and has been in the VR space since its inception, releasing titles on every platform.

    Karl Tlais

    Strategic Advisor & Founder, iAdvisory

    Karl is the Founder of iAdvisory and a Strategic Advisor, board member of several organisations across the globe pioneering the Digital Economy. In addition, he leads the Digital Economy, AI, and Fintech initiatives for the Dubai Capital Club Business Innovators committee.

    Recognised as an industry transformational leader across the Digital Economy, Fintech, Innovation, Partnership and Venture space; Karl has developed global and regional ecosystem partnerships across a broad spectrum of industries in the government, enterprise, and start-up sector.

    Karl has held key executive leadership roles with several industry leaders. These include establishing and leading the Visa Strategic Partnerships, Fintech, and Ventures group for Central Europe, Middle East, and Africa.

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