creative zone

Live Webinar Panel Discussion: Rethinking business strategies


10:00 am


11:00 am

Live Webinar Panel Discussion: Rethinking business strategies

Amidst the ongoing Global crisis, businesses small or big are being impacted alike. Making it essential to reinvent and acclimatise our operational methods to the current dynamic scenario. Join us for a live panel discussion, where we try to develop a better understanding of what lies ahead of us. From discussing digital strategies and working remotely to gaining expert tips for new entrepreneurs.

Key Takeaways:

  • Adapting ourselves and our businesses to the ‘New Normal’

With businesses taking steep curves to transform all operations into digital platforms, it is important to stay ahead of the game. Learn new and creative ways to navigate through the digital age.

  • Current and booming industries

Recent stats show an exponential increase in digital consumption across the globe. Apart from the obvious industries like healthcare and technology, let’s hear from our experts the general trend within the UAE.

  • Advise for operating remotely and maintaining performance

It is important to have contingency plans to respond to the changing market demands and indistinct consumer behaviors. Get clarity on how efficiently to streamline your business processes to achieve same results.

  • Tips for startups and entrepreneurs

It is important to stay focused in these times and have a clear strategy in terms of sales, marketing, human resource planning, and financials. Hear insights on ways to maintain a healthy head space and best ways to implement changes to adapt to changing times.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Dr. Corrie Block

    Forbes Coaches Council

    Dr. Corrie John Block is driven by a profound passion for guiding individuals towards discovering meaning in their professional lives. Recognized as the "UAE's Top Business Coach" by reputable entities, Dr. Block has accumulated over 25 years of experience as a business strategist, leadership expert, and Executive Coach, working with more than 150 companies globally. His expertise extends to strategic consulting for influential organizations such as Microsoft, the Council of Europe, the UN, SERCO, and the World Bank. Dr. Block's commitment to meaningful work is evident in his diverse roles as a practitioner, academic, award-winning innovator, accomplished author, and sought-after international speaker.

    RJ Ledesma

    Founder of Mercato Centrale

    Ledesma, a man with many hats, he is the founder of Mercato Centrale, an innovative food market, TV host for Bloomberg and a popular columnist.

    Spencer Lodge

    Founder, Make It Happen University - E-Learning Platform, SpencerLodge.tv

    Having trained and coached countless people during his career, Spencer Lodge knows what it takes to make things happen. With over 23 years of experience in building businesses and training employees to achieve their full potential, Make It Happen was born out of Spencer’s desire to share his success with people in the industry. Whether you’re an employee that wants to learn how to be a better salesman through our leadership programme, or a CEO that wants to cultivate a strong sales and leadership culture in the workplace, Make It Happen has the tools that you’ll need to help you on your way. Transform your sales team, redefine your success strategy and realise that you can achieve anything you set your mind to.

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