
Future of E-Commerce: Innovations and Trends to Watch in 2021
As we pull through the halfway point of 2021, our changed behaviours offer us clues regarding valueable e-commerce insights and trends that will be playing the lead role in shaping the future of e-commerce in the coming years.
In this virtual roundtable discussion, we invite Marius Ciavola (CEO, Tradeling.com), Julia Jackle (CEO and Co-Founder, Creative 971), and Ramy Assaf (CEO and Co-Founder, Zbooni) to review the key growth opportunities in ecommerce that lie ahead. Join us to discover how best to capitalize on this rapidly-changing space.
Moderating the session will be Creative Zone CEO, Mr. Lorenzo Jooris.
Objectives/take-away points:
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Julia Jackle
CEO and Co-Founder, Creative 971
Julia Jackle is the CEO and co-founder of Creative971, the MENA's leading E-Commerce agency on Shopify Plus. Creative971 focusses on bespoke E-Commerce web design and development Solutions and Julia runs the agency together with her brother.
Being originally from Germany, Julia studied Banking & Finance in Karlsruhe, Germany and moved to Dubai in 2011. She started her career in the Real Estate Sector with Engel & Völkers and was working in Emaar Properties until 2016. Working for the leading Real Estate Developer and growing up in an entrepreneurial family has brought her the mindset and a lot of experience. In 2016, she then co-founded Creative971 together with her brother.
Being originally from Germany, Julia studied Banking & Finance in Karlsruhe, Germany and moved to Dubai in 2011. She started her career in the Real Estate Sector with Engel & Völkers and was working in Emaar Properties until 2016. Working for the leading Real Estate Developer and growing up in an entrepreneurial family has brought her the mindset and a lot of experience. In 2016, she then co-founded Creative971 together with her brother.

Marius Ciavola
CEO, Tradeling.com
As a transformational executive with foresight and imagination, Marius has a history of surpassing ambitious business goals and delivering revolutionary technology innovations. He has a consistent record of positioning organisations for success, spurring significant growth, opening new revenue streams and building high performing teams that demonstrate a profound dedication to excellence.
A seasoned operational head with vast experience in the Middle East e-commerce space, Marius Ciavola is Chief Executive Officer at Tradeling.com, the MENA region’s primary B2B e-commerce platform. Tradeling, connects global suppliers with the region’s markets opening new opportunities for businesses across the globe to thrive in a new era of digital commerce. The dynamic company embodies the keen start-up mindset of its business leaders. We are trade matchmakers between MENA business demand and global/regional supply. We bring a business-first mindset: We think, act and deliver value in a new era of digital trade.
A seasoned operational head with vast experience in the Middle East e-commerce space, Marius Ciavola is Chief Executive Officer at Tradeling.com, the MENA region’s primary B2B e-commerce platform. Tradeling, connects global suppliers with the region’s markets opening new opportunities for businesses across the globe to thrive in a new era of digital commerce. The dynamic company embodies the keen start-up mindset of its business leaders. We are trade matchmakers between MENA business demand and global/regional supply. We bring a business-first mindset: We think, act and deliver value in a new era of digital trade.

Ramy Assaf
CEO and Co-Founder, Zbooni
Ramy is the CEO of Zbooni - a United Arab Emirates' based company that facilitates chat commerce for small businesses. Over the years, Zbooni has grown to become MENA’s leading digital enabler for SMEs, which has announced a record-breaking 600% growth in volume of business across its platform in 2020.
Ramy co-founded the business in in 2017 and has since witnessed an accelerated acquisition of merchants looking for efficient solutions to help start, run and grow their business during what was a turbulent year for many industries. Zbooni, which has a range of powerful digital tools to assist businesses to interact, transact and engage with their customers, attributes its own success to the innovative attitude of its partners
Ramy co-founded the business in in 2017 and has since witnessed an accelerated acquisition of merchants looking for efficient solutions to help start, run and grow their business during what was a turbulent year for many industries. Zbooni, which has a range of powerful digital tools to assist businesses to interact, transact and engage with their customers, attributes its own success to the innovative attitude of its partners