creative zone

Future of E-Commerce: Innovations and Trends to Watch in 2021


3:00 pm


4:00 pm

Future of E-Commerce: Innovations and Trends to Watch in 2021

As we pull through the halfway point of 2021, our changed behaviours offer us clues regarding valueable e-commerce insights and trends that will be playing the lead role in shaping the future of e-commerce in the coming years.

In this virtual roundtable discussion, we invite Marius Ciavola (CEO, Tradeling.com), Julia Jackle (CEO and Co-Founder, Creative 971), and Ramy Assaf (CEO and Co-Founder, Zbooni) to review the key growth opportunities in ecommerce that lie ahead. Join us to discover how best to capitalize on this rapidly-changing space.

Moderating the session will be Creative Zone CEO, Mr. Lorenzo Jooris.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Julia Jackle

    CEO and Co-Founder, Creative 971

    Julia Jackle is the CEO and co-founder of Creative971, the MENA's leading E-Commerce agency on Shopify Plus. Creative971 focusses on bespoke E-Commerce web design and development Solutions and Julia runs the agency together with her brother.

    Being originally from Germany, Julia studied Banking & Finance in Karlsruhe, Germany and moved to Dubai in 2011. She started her career in the Real Estate Sector with Engel & Völkers and was working in Emaar Properties until 2016. Working for the leading Real Estate Developer and growing up in an entrepreneurial family has brought her the mindset and a lot of experience. In 2016, she then co-founded Creative971 together with her brother.

    Marius Ciavola

    CEO, Tradeling.com

    As a transformational executive with foresight and imagination, Marius has a history of surpassing ambitious business goals and delivering revolutionary technology innovations. He has a consistent record of positioning organisations for success, spurring significant growth, opening new revenue streams and building high performing teams that demonstrate a profound dedication to excellence.

    A seasoned operational head with vast experience in the Middle East e-commerce space, Marius Ciavola is Chief Executive Officer at Tradeling.com, the MENA region’s primary B2B e-commerce platform. Tradeling, connects global suppliers with the region’s markets opening new opportunities for businesses across the globe to thrive in a new era of digital commerce. The dynamic company embodies the keen start-up mindset of its business leaders. We are trade matchmakers between MENA business demand and global/regional supply. We bring a business-first mindset: We think, act and deliver value in a new era of digital trade.

    Ramy Assaf

    CEO and Co-Founder, Zbooni

    Ramy is the CEO of Zbooni - a United Arab Emirates' based company that facilitates chat commerce for small businesses. Over the years, Zbooni has grown to become MENA’s leading digital enabler for SMEs, which has announced a record-breaking 600% growth in volume of business across its platform in 2020.

    Ramy co-founded the business in in 2017 and has since witnessed an accelerated acquisition of merchants looking for efficient solutions to help start, run and grow their business during what was a turbulent year for many industries. Zbooni, which has a range of powerful digital tools to assist businesses to interact, transact and engage with their customers, attributes its own success to the innovative attitude of its partners

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