creative zone

From Employee To Entrepreneur – Start a profitable business


6:00 pm


8:00 pm

From Employee To Entrepreneur – Start a profitable business

We promise that this webinar is not your regular panel discussion, or a talkfest but a practical session that will enable you to make a very important life decision: Should you start a business or not? And if/when you do, how you ensure you don’t go off track later?

Join ace speakers Steve Ashby (Founder Businessmentals) and Nick Moore (Founder, Up Agency) as they reveal the Top 10 Tips for starting and running a successful business, along with explaining why start-ups fail and how you can avoid the common pitfalls.

The session will also bust some myths.   For example – 80% of entrepreneurs say they have superior service whereas only 8% of their clients agree!

Did you also know that 46% of small businesses fail because of the personal incompetence of the owner? You’ll find out what you need to know to be successful.

This webinar is designed to show you the essentials of becoming an entrepreneur running a profitable business.

A lot of ground will be covered in a short time, so stay awake and stay alert! ?

P.S. – We will also send a digital workbook for you to take notes.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Nick Moore

    Founder Up Agency

    For more than 25 years Nick has worked across all marketing disciplines and for nearly all types of market and category, starting in-house, then as a client before going to well known global agencies in the UK and UAE. Nick was a globally award-winning Strategic Planning Director for Ogilvy Middle East & Africa, for clients such as IBM, RSA, Metlife Alico & Volvo, then Director of Marketing, Sales, Communications & Events for Abu Dhabi Government’s Al Ain Zoo. As a co-founder of the UP Agency he’s developed a new marketing model, to help all companies of all sizes benefit from supporting the United Nations Sustainable Development Goals. He’s developed strategy, branding, innovation and communication campaigns, for UAE based start-ups through to global clients such as DP World, Jumeirah Group and Jaguar LandRover.

    Steve Ashby

    Founder and CEO, Businessmentals

    Steve Ashby has been around the block a few times during his 35+ years in business. Originally a senior corporate warrior, he now coaches would-be entrepreneurs on how to set up their businesses profitably. He also runs a management consulting business, helping companies and their employees adapt to rapid changes in the business environment. Steve’s combination of humour, energy and experience make him the ideal person to inspire and guide people and companies wanting to make long-term positive change.

    RSVP Now

    Count me in for all upcoming Events
    By submitting this form, you agree to the Terms and Privacy Policy of Creative Zone. I consent to Creative Zone collecting my name, email address and phone number and contacting me with by the email address of phone number supplied.

    Get in touch