creative zone

E-Commerce Business Launchpad


11:00 am


12:00 pm

E-Commerce Business Launchpad

Tips and Advice On Setting Up A Successful E-Commerce Platform

As the world is slowly healing from the impacts of the pandemic, some spheres of life will be changed forever. The manner in which consumer buys and consumes data are one of the biggest transformations that we should be ready for. Technology is making this transition possible by continually devising advanced mechanisms that will support and protect us better in any unforeseen circumstances such as the one we are experiencing currently. With consumers moving online in reaction to coronavirus restrictions, companies will need to learn how to launch new e-commerce businesses quickly. While the full implications of COVID-19 are still unknown, it’s clear that the impact on retail is already significant. Emerging evidence points to a significant shift, as customers scale back their shopping in stores and instead go online. Join us for our next webinar to discuss where the E-Commerce industry is headed and how has COVID-19 impacted it. The session will also give enriching insights to budding entrepreneurs wanting to start an E-commerce business. The speakers of the webinar are Khalil Alami, CEO, Telr, Ben Mclean, Head of E-commerce, DHL, Francisco Pellegrini, CEO, Eureka labs, Roni Fares, Cofounder, DXBEE.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Ben Mclean

    Head of E-commerce, DHL

    Ben Mclean is a specialist in the e-commerce supply chain. He is an experienced leader with a demonstrated history of attracting and developing talent together with a proven track record in delivering results. He holds a deep passion for people and customer growth. Currently, he works as the head of e-Commerce for DHL, UAE. Ben has been in the Middle East for 12 years and with DHL for 22. With his solid background in operations and transportation, Ben has helped several companies to sell Globally and increase their market potential. Ben’s illustrious professional journey is constituted with experience in Sales, Customer Service, and Operations.

    Francisco Pellegrini

    Francisco is the current Managing Partner of Eureka Labs Middle East with a large experience in developing, empowering, and scaling Start-ups and Companies mostly within the Tech Business (E-commerce) industry across LATAM and GCC. He is a creative and critical thinker who appreciates a challenge and likes to work outside of his comfort zone. With his excellent PR and soft skills means he has built a profitable relationship with Customers, Partners, and Stakeholders by using strong networking and close dealing skills. Francisco’s excellent Business Management abilities and entrepreneurial mindset is the result of 10 years of extensive working experience, exposed to international business, comprehending the needs of clients and board of directors, researching the Market and bringing business dev., sales opportunities, and marketing initiatives to increase the revenue stream, manage stakeholders, create social impact (CSR) and mitigate all the risks and improve decision making. Additionally, Francisco is a passionate professional in Neuro Coaching & NLP practitioner aiming at supporting Entrepreneurs to develop their Soft skills- Life Coaching. His key activities and main experience include- MP and Director at a Startup named Studio (Tech Development), Eureka Labs Middle East, CEO at Yalla Baby Box - 1st Subscription E-commerce Service for babies and moms products powered by AI in GCC. AR/VR/MR/AI/Blockchain- Cloud - Saas; Advisory for Innovation and disruptive technologies.

    Khalil Alami

    CEO, Telr

    Khalil Alami is the Chief Executive Officer of a leading online payment gateway Telr. Khalil has more than two decades of experience in the financial services sector, including 17 years in the payment and card industry, with a focus on payment infrastructure and system implementation. He brings deep knowledge of industry structure, with emphasis on card processing and settlement, the four-party system, international payments architecture, electronic and mobile payments, consumer touchpoints, and network security. Khalil has an MBA from the American University of Beirut and a Bachelor of Science from Purdue University in Economics.

    Roni Fares

    Cofounder, DXBEE

    Roni Fares is an International entrepreneur, with creative and innovative skills. He is currently working on projects under Bauenstark Industries, DXBee Media ( Dubai ), ICECUBE displays, Tap2Solutions, and Ticketaat. He is a visionary thinker and develops his projects under a 360 philosophy by integrating sustainability, technological change, prosocial commitment, and a healthy environment. Roni is the go-to person for organisations and individuals in the field of Digital Transformation, Automated Business Systems, Software Development, Business tech-solutions, Fitness, and Eco-friendly solutions. "Knowledge is power, in which knowledge is infinite”- Roni Fares

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