creative zone

Creating your marketing strategy


9:00 am


11:00 am

Creating your marketing strategy

Join us for this workshop as we dive into the fundamentals of what a marketing strategy is and how it directly impacts your business. Together, we will be looking at the core elements of marketing which include how-to’s, your value proposition, data on target customers, and the key brand message. With interactive segments and hands-on application, you will learn how to develop a strategy that yields the results your business needs.



    Joshua Das

    Founder, das ideas

    Joshua is a ‘third-culture-kid’, born and raised in Dubai. Starting his career at 17, he began learning the corporate ropes early on, which advanced him through various industries. Names like Informa, RAKBank, American Express, and Joie Brands helped shape his perspective on culture and entrepreneurship. Being a part of Dubai’s growth into the global icon that is it today, he jumped headfirst into the start-up world in 2012 and hasn’t looked back. Now a self-proclaimed 'serial entrepreneur', he rides the business roller coaster with his newest enterprise - das ideas - as a transformational business accelerator, bringing new mindsets and strategies that empower start-up and small business owners to enable growth, catalyze scale, and drive profit up.

    Positioning Das Ideas as a guide to business health, success, and sustainability, Joshua empowers entrepreneurs across multiple industries all over the world by asking tough questions, realigning their focus, and implementing systems that work for them.

    Das Ideas is a transformational business accelerator that empowers start-ups and small business owners to create healthy and sustainable businesses. Through in-depth analysis, knowledge-learning, and action plans; the objective is to achieve goals, operate efficiently, and drive profits up.

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