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An Introduction To Facebook & Instagram Advertising


9:00 am


11:00 am

An Introduction To Facebook & Instagram Advertising

Social Media Marketing has become a crucial platform regardless of your industry in today’s time. Facebook and Instagram top the list as these platforms reflect the brand image and credibility of a company.

It is easy yet tricky to understand the algorithms of these platforms and very often, marketers tend to waste money with poor leads on paid campaigns that could have been better optimized. Dawn Kubicek, Founder of Leaders in Digital, will be sharing her expertise on how effective Social Media advertising can be used as a solid platform to reach and engage your target audience.

Join our session that will include a detailed study on

  • Facebook Ads Manager Algorithm
  • Content for Social Media to reach Target Audience
  • Which Content to Use and Why

Be prepared for some fun activities and interactive sessions and walk away with the knowledge of

  • How to plan your campaign strategy & content to reach your audience
  • Types of content that are proven to work in 2020 and beyond
  • Understand the planning process to reach your targets


    Dawn Kubicek

    CEO & Founder of Leaders In Digital

    After launching Leaders In Digital 7 years ago – Dawn has been supporting entrepreneurs, start-ups, SME’s and enterprise businesses in GCC & Globally to achieve the unexpected in digital performance. Results go from a 250% increase in sales and a 300% increase in leads. Dawn teaches at corporates, universities, colleges, entrepreneurs, and SMEs. Her most unique processes formed from her 22 years of digital marketing experience, all shaped around data-driven marketing with test and learn strategies. Her objective is to share these with as many people as possible to improve efficiency in the workplace and life overall.

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