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An E-Commerce Success Story


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12:00 pm

An E-Commerce Success Story

Most businesses across the world are undergoing a difficult period as Sales and Revenues continue to dwindle. The adverse economic impact of the pandemic has left many businesses to either downsize or even shut down. The E-commerce domain, however, has seen a boom particularly in the Middle East region where most of the shopping was previously reliant on traditional retail models.

Mumzworld, the largest online baby shop in The Middle East, has emerged as a notable case study of this phenomenon as it witnessed a colossal 800% growth in demand from January to March. With stocks flying and a demand to keep up with, Mumzworld has shifted its focus to online with a restructured website catering to the changing needs of its customers.

Join us for a special webinar with Mona Ataya, CEO and Founder of Mumzworld, to discuss her journey as an entrepreneur, the role of technology and e-commerce in the retail industry, and how she remodelled her business strategies to meet ever-evolving consumer needs and behaviours.



    Lorenzo Jooris

    Lorenzo Jooris

    CEO, Creative Zone

    Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Mr Jooris holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a full-fledged multi-media powerhouse advising governments around the world in branding and communication strategies. He, later on, started LEADERS Middle East Magazine in the UAE and formulated ‘Leaders without Borders’ an initiative that promotes young social entrepreneurs’ development and Power Women of Arabia Debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy where he oversaw the international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is also the author of “Recipes for a Better World” and serves as an advisor to the James Michel Foundation.


    Mona Ataya

    CEO and founder of Mumzworld.com

    Mona Ataya, CEO and founder of Mumzworld.com, has proven to be one of the Middle East’s most prominent women entrepreneurs. Beyond leading a successful and growing SME, and inspiring her employees and communities, Mona is on a mission to change the region, one mum at a time.

    A transformational leader and a change agent in every sense of the word, Mona has managed to grow Mumzworld from a business plan on paper to an enviable brand reaching more than 2 million mothers across the region in 7 years.

    Founded in 2011, Mumzworld has pioneered a revolutionary and gold standard e-commerce shopping experience for all things mother, baby and child in the ME region. Today, Mumzworld prides itself with being the leading, trusted and definitive source with over 200,000 products, an engaged community, exclusive product offerings and delivery to over 20 different countries in the fastest, most convenient and cost-effective way, at everyday low prices.

    Under Mona’s leadership, Mumzworld has undergone tremendous growth and successfully established itself as the regional leader in this vertical space. With 6 rounds of funding, great investors on board and a solid business plan, Mumzworld has become the number 1 funded Women-Led e-commerce Company in the Middle East.

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