Dubai continues to cement its status as a global hub for innovation and business with the announcement of the International Sports and Entertainment Free Zone Cluster (ISEZA). This groundbreaking initiative aims to transform the sports and entertainment landscape in the UAE, attracting global businesses and fostering a collaborative ecosystem for industry growth.
What is ISEZA?
ISEZA is the UAE’s first dedicated sports and entertainment business cluster within a free zone. Located within the Dubai World Trade Centre (DWTC) free zone, it provides a unified platform for licensing businesses across various sectors, including sports management, marketing, event management, talent representation, media broadcasting, e-sports, AI-driven sports tech, and fan tokens.
ISEZA is designed to foster a dynamic and collaborative ecosystem, bringing together a diverse range of industry players. The zone will attract global brands, sports leagues, franchises, rights owners, investors, sports and talent agencies, artists, media personalities, social media influencers, and professionals from creative industries.
Strategic Location and Infrastructure
Situated in One Central, adjacent to the Museum of the Future, ISEZA benefits from Dubai’s exceptional global connectivity and world-class infrastructure. This prime location positions the cluster as a central hub for industry professionals, entrepreneurs, and enthusiasts, providing access to streamlined business setup processes and valuable networking opportunities through a diverse calendar of events and exhibitions.
Promoting Innovation and Healthy Lifestyles
ISEZA is not only focused on business development but also on fostering innovation in emerging sectors like e-sports and AI-driven sports technology. The cluster will create environments for sports exhibitions, museums, academic programs, and community projects, contributing to the promotion of active sports and healthy lifestyles across the UAE.
Competitive Advantages for Investors
The launch of ISEZA is a key step in Dubai’s vision to become a global destination for sports, entertainment, and tourism. This pioneering free zone will play a crucial role in shaping the region’s sports and entertainment industries, attracting international businesses, and fostering a collaborative ecosystem. It aligns with Dubai’s strategic goals to host world-class events and drive economic growth, while contributing to the UAE’s cultural and sports development.
With investor-friendly policies, a favorable tax regime, and a prime location, Dubai offers a competitive edge for international sports organizations. ISEZA will provide comprehensive support, collaborating with authorities such as the Ministry of Sports and Dubai Sports Council, making Dubai an ideal destination for global sports investors.
Is Your Business Ready to Join the Future?
With ISEZA’s launch, now is the perfect time for entrepreneurs, professionals, and investors to explore the abundant opportunities this pioneering free zone offers. Position your business at the forefront of the sports and entertainment industry and be a part of shaping the future of this dynamic sector in Dubai and beyond.
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