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The announcement was shared in the latest Basic Tax Information Bulletin issued by FTA. Any influencer earning more than Dh375,000 annually must pay VAT – and “freebies” count towards the total, the Federal Tax Authority reiterated
Dubai: The Federal Tax Authority (FTA) said on Sunday said that supplies provided by artists and social media influencers for consideration are subject to Value Added Tax (VAT).
VAT applies to any online promotional activities performed on behalf of other businesses for a consideration, such as promoting a product in a blog or a video or otherwise promoting a business on a social media post; any physical appearances, marketing and advertising related activities; providing access to an
y social media influencers’ networks on social media, and any other services that the SMIs may provide for a consideration, said FTA.
This announcement was shared in the latest Basic Tax Information Bulletin issued by the FTA on the tax treatment of supplies provided by artists and social media influencers.
The bulletin clarified that if an artist or influencer incurs any costs in providing a supply and subsequently recovers that cost from its client, such reimbursement falls within the scope of VAT in the UAE.
According to the bulletin, UAE-based artists and social media influencers, who make taxable supplies are required to register for VAT, provided the value of their taxable supplies and imports in the last 12 months exceeded, or is expected to exceed in the next 30 days, the mandatory registration threshold of Dh375,000. Artists and social media influencers may also voluntarily register for VAT if the value of their taxable supplies and imports or taxable expenses incurred in the last 12 months exceeded, or is anticipated to exceed in the next 30 days, the voluntary registration threshold of Dh187,500. Any such taxable person must issue tax invoices for all supplies subject to the standard rate of 5 per cent.
The bulletin emphasized that for the purposes of calculating the threshold, artists and social media influencers should take into consideration all the taxable supplies that they make, even if such supplies do not fall within the scope of their core artistic or influencer activity.
Artists and social media influencers providing taxable supplies and services are eligible for the recovery of any input VAT, with the exception of blocked items such as certain entertainment services, and purchased, leased or rented motor vehicles that are available for personal use.
If a non-resident artist or social media influencer contractually provides services to a VAT registered recipient in the UAE, the artist or social media influencer would not be required to register for VAT as it is the recipient of such services who is obliged to account for VAT under the reverse charge mechanism.
Where an artist or social media influencer provides services to unregistered UAE-based individuals or businesses, and the place of supply falls within the UAE, there is no registration threshold. Therefore, where an artist or influencer provides any services to such an unregistered recipient, they will be required to register for VAT in the UAE immediately and charge VAT on the supply.
If an artist or social media influencer receives goods (such as a mobile phone) in return for their services, the goods are treated as consideration for the services rendered. Where the entirety or part of the consideration is non-monetary, the value of the supply is the monetary part plus the market value of the non-monetary part, less the VAT amount. At the same time, where the person supplying the goods to the artist or SMI in exchange for services is registered for VAT, such person will also need to account for VAT on the supply of goods.
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