 | Lorenzo JoorisGroup CEO, Creative ZoneLorenzo Jooris is the CEO of Creative Zone, the UAE's leading business set-up advisory firm. Lorenzo holds extensive experience in the Middle Eastern and South Asian markets and retains an expert opinion on SMEs' and start-up culture. Responsible for running all facets of the business, Lorenzo has been instrumental in driving the company's growth and has instilled a culture of innovation, trust, and care by empowering the team to deliver sustained outcomes. |
 | Wael AbdulkaderGroup Chief Commercial Officer, Creative ZoneWael Abdulkader brings 17 years of experience across business development, sales, entrepreneurship, and leadership. He began his career in insurance with Alpha Lloyds before moving into the business centres sector, where he drove sales growth and team performance. In 2015, Wael founded a mobile gaming company, raising over $1M and launching a AAA game that topped regional charts. He later transitioned into real estate, helping establish the property department at IFZA and driving strategic partnerships. Since 2021, Wael has been with Creative Zone, first as Head of Revenue & Strategy, where he accelerated company growth. His success led to his promotion as Group Chief Commercial Officer, overseeing all commercial operations and expansion. Wael’s career reflects a proven ability to innovate, scale businesses, and deliver impact across diverse industries. |
 | Romell GumbsSales Team Manager - Creative ZoneRomell Gumbs is a seasoned sales professional with over 15 years of experience driving business development across IT Software, Cyber Security, Technology, Hospitality, and Company Formation. He has built a strong reputation for developing strategic partnerships and securing enterprise-level agreements, leveraging an extensive C-suite network across EMEA.
With an impressive track record of exceeding sales quotas and delivering multimillion-dollar revenue growth, Romell is recognized for managing key accounts and contributing to record-setting results. His expertise spans new business development, P&L management, strategic planning, customer relationship management, and turnaround strategies. |
