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10 Free online marketing tools for SME Businesses from LEADS DUBAI

August 18, 2016

So you want to explore your marketing activities and see how it can help you bring in more business? There are many paid tools out there that can help you with that. Luckily, there are some free & effective tools, which can do the job for you. You can use them for your own market research & analysis.

Recruitment advice for SMEs from Swiss Gulf Partners - Education vs Experience

August 15, 2016

The Great Debate. Can experience make up for the lack of a degree, or does a degree provide something that experiences cannot? Is one more valuable than the other?

How to achieve peak performance in the UAE Retail Industry

July 18, 2016

Over the last decade Dubai has established itself as a retail capital offering a variety of shopping malls and luxury brands and a wealth of opportunities for retailers from all over the world. Retailers face an increasingly competitive market. In particular, ensuring an excellent customer experience is now vital in securing brand loyalty. A key way to achieve increased custom and build sales is by delivering exceptional customer service. It is important that retailers incentivise their employees to deliver great customer service and apply careful performance management when this is not the case.

3 tips for UAE SMEs should apply, when hiring a digital marketing company

June 29, 2016

As a startup or Small/Medium Business owner, you may not have all the resources necessary to do the marketing. Hiring full time employee also comes with high upfront costs. If you can, having in house expert is the best thing. Else, your best bet is to hire a professional company who can do the job better and save you time. Below are 3 tips you must know before hiring Digital Marketing Company.

Interviews are a crucial part of the hiring process, especially for Dubai based SMEs

June 29, 2016

Interviews are a crucial part in the hiring process. An interview experience can make or break a candidate’s decision to take a role, as well as form an opinion of your employer brand.