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10 Free online marketing tools for SME Businesses from LEADS DUBAI

August 18, 2016

So you want to explore your marketing activities and see how it can help you bring in more business? There are many paid tools out there that can help you with that. Luckily, there are some free & effective tools, which can do the job for you. You can use them for your own market research & analysis.

Keyword Research
The auto suggest results provided by Google & Bing are a goldmine of insight.

1. Answer the Public:
Want to know what people are searching about your product or services? This website can be real handy to get in the minds of people and what they type. Simply type in your keyword, this site shows you questions people are Googling. As well as what happens when you add prepositions (like “for” or “with”). You also get a comprehensive alphabetical list, adding letters before and after your search term.

2. Übersuggest: Get more keywords ideas
Use Übersuggest to quickly find new keywords not available in the Google Keyword Planner. Take your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign.
Example, when I type in “dubai” it shows up “strategy,” “trends,” It’s a great way to start thinking about that next post. Übersuggest also gives you a long alphabetical list of search terms, but with extra follow-up features

3. Soovle: Go beyond basic search.
This simple tool gives you fewer suggestions at a time, but it shows you keyword auto-suggestions from up to 15 search engines at once. Customize your search by choosing from 27 different engines,

Visual Design

4. Canva
Everything which you need to design. Canva works where you do. Create a social post at an event, collaborate on a presentation with clients. Start designing wherever creativity strikes. Simple and easy to edit images.

5. Piktochart: A designer’s library, at your disposal.
Share your data in an easy way with infographics. For infographics, charts, graphs and maps, or banners, this is my tool of choice. Its huge library of images and templates. Its color and text manipulation features, helps make short work of high-impact visuals.

6. Facebook Audience Insights
Analytics on facebook user data. Check out theLeads Dubai blog which talks about all facebook targeting methods


7. Buffer: Wrangle your social schedule.
Ever find yourself about to share an article and it’s 12am? Or you forgot to post it on other social media? Yeah. Buffer solves that problem. This social media publishing platform stands out for its drag-and-drop ability to schedule posts at the times they’re most likely to be seen You can also find excellent image posting tools here.

8. IFTTT: Connect everything.
If This Than That. IFTTT “recipes” helps to automate everyday tasks. You can use IFTTT recipes to automate social media posts. To generate an alert when your company is mentioned online. Or to turn the heat on at home when you leave the office at night. Seriously cool recipes to check out


9. Google Analytics: Understand the numbers that matter most.
How much users visit your site every month? For deep insights into how audiences are interacting with your content, you can’t go wrong with GA. It’s simple to use and because almost everyone has it, you can find lots of tutorials and videos to help expand your repertoire. Use it to track audience behaviors in real time, find out where those audiences come from, and make good decisions about where to invest your content resources.

Writing Well

10. CoSchedule’s Headline Analyzer: Instant clickability advice.
The Headline Analyzer, just tells you whether you wrote a great headline—or a crappy one. Type in your best shot, and it spits out a score, along with explanations of what kinds of words are missing, what category type it falls into, and more.

Google Trends & ThinkwithGoogle research tools

The above tools few of the useful and dots which can help form your marketing strategy. It’s your turn now to connect.

Digital Marketing Tips supplied by CREATIVE ZONE client MukeshPandey of Leads Dubai - A Digital Marketing Company based in Dubai.

 Free online marketing tools for SMEs from LEADS DUBAI

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